This data can now be used to personalize ads to them. And since my AI is marketed as your friend and its retention policies may have not been crystal clear (more about that later), people may have been more inclined to share personal details of their lives with it than they would with a faceless non-animated service.
It’s likely that while getting tips from My AI, users have shared troves of their personal information with the AI-powered assistant, such as ages of their kids, location of their home, names of their pets, their allergies, shoe sizes - the list goes on. In other words, users asked My AI about everything and anything. The most popular topics included art and design, birthday, wedding and baby shower planning, tourist tips, education, restaurant recommendations, beauty products, clothing, pets, cars, gadgets, sports, and entertainment. In a recent blog post, Snap shared a detailed breakdown of what users asked My AI about - you can check it here. Snap revealed that 150 million people sent over 10 billion messages to My AI, which propelled it to the top tier of consumer chatbots.
Cars, baby showers, education & pets: things people told My AI The latter have shared tons of personal information with it, Snap revealed. This aggressive promotion combined with inherent user curiosity have made My AI extremely popular among Snapchatters. Snap has, however, refused to budge on the issue. To understand their frustration, imagine having no option to delete a random stranger who was inserted on top of your WhatsApp/Telegram/Signal chats - that would be very annoying. Snapchat has faced a backlash from users who want the bot be removed - some of them claiming that My AI’s forced addition to their chat list was a “serious invasion of privacy.” This ambiguity has given rise to confusion, with users surprised to find out that My AI was aware of previous conversations with them.
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In it it will say that all of your messages with your weird-looking AI companion “will be retained unless you delete them and may be used to improve Snap’s products and to personalize your experience, including ads.” With that, it will encourage you to “not share any sensitive or confidential information.”īut what about tips on birthday gifts for you ‘BFF,’ personal information on your pals (re:haiku), and advice on trekking routes? Isn’t this information personal enough? In other words, It looks like Snapchat is trying to convince you that ‘My AI’ is no different from your friend - even though it has that bluish tint to its skin - while in the same breath warning you not to trust it with anything sensitive. Well, it can, only that it is a paid service(!).īefore you start chatting My AI up - and it’s really hard to resist the urge to do so, since Snap made it a permanent eyesore - it will display you a ‘Say Hi to My AI’ privacy notice. And, while some users were legitimately excited about playing with yet another AI-powered toy, others were concerned about that way Snap forced My AI on them: the chatbot is pinned to the app chat tab above conversations with friends, and cannot be unpinned or removed. Two months later, Snap, apparently realizing My AI’s potential in boosting its ad revenue, made it accessible to all the users within the app.
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When Snap first unveiled My AI, it rolled it out only to its Snapchat Plus subscribers who pay $3.99 a month. My AI: A friend who tells on you and cannot be removed Not only does My AI occasionally hallucinate and make promises it can not keep ( such as accessing your location after you specifically tell it not to), but it also logs and hands over everything you told it to Snap so that it can target ads to you. First introduced in February this year as a purple-skinned, AI-powered character that can “recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner” and more, My AI was pitched as a friend that you can shoot a message anytime, anywhere, such as when you’re feeling lonely or bored.īut despite its endearing appearance and readiness to “even write a haiku about cheese for your cheddar-obsessed pal,” do not be fooled into believing My AI is your friend: it is nothing but a tattletale. It’s somewhat tempting to transfer this logic to My AI, the company’s own ChatGPT-powered chatbot.
At least, that’s what Snap’s privacy policy promises. Snapchat users are accustomed to the idea that most messages, be they texts or snaps, sent in individual chats are deleted by default from Snap’s servers once they’ve been viewed or expired.
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